Track Description: This nine session series examines ways to teach energy efficiency from a fresh perspective; exploring how behavior and attitudes impact energy consumption. Learn how various practices are used to communicate, influence, and promote energy efficiency.
| SESSION TIME & LOCATION: Monday, Room: 206 | SESSION TITLE: What's in it for me?: Raising Federal Employees' Energy Awareness PRESENTERS:
| TRACK: Attitudes, Behavior & Culture SESSION INTENT: Understand the importance and benefits of integrating employees into energy activities. SESSION DESCRIPTION: Imagine an efficiency measure that can be implemented in a few weeks and provide savings almost immediately? The hidden resource is all around, but it's a lot of work dealing with all those people! Learn the benefits of employee involvement and how to effectively integrate them into your program. |
| SESSION TIME & LOCATION: Monday, Room: 206 | SESSION TITLE: Behavioral Exploration—The Link Between Behavior and Energy: Current Research, Theories, and Lessons Learned PRESENTERS:
| TRACK: Attitudes, Behavior & Culture SESSION INTENT: Explore a range of ongoing research and current best practices in behavior transformation to improve energy efficiency. SESSION DESCRIPTION: Behavior change in the workplace is a new frontier that is being explored. Come learn about current research, studies and lessons learned that can help you identify how to implement and influence change to create an energy efficient environment. |
| SESSION TIME & LOCATION: Monday, Room: 206 | SESSION TITLE: Media Strategies: New Ways to Get the Word Out PRESENTERS:
| TRACK: Attitudes, Behavior & Culture SESSION INTENT: Discover the latest media strategies to support your energy outreach initiatives. SESSION DESCRIPTION: Thanks to today's technology, we are inundated with information. How do you make your message stand out? Learn about the purpose and benefits of using social media and other strategies to reach your audience. |
| SESSION TIME & LOCATION: Tuesday, Room: 206 | SESSION TITLE: Branding and Messaging: Getting the Biggest Bang from Outreach PRESENTERS:
| TRACK: Attitudes, Behavior & Culture SESSION INTENT: Learn how to make a big impact with outreach, using branding and messaging. SESSION DESCRIPTION: This session will explain the importance of developing a consistent and recognizable brand and message to communicate and incentivize participation in support of energy efficiency goals and ensure a successful outcome. |
| SESSION TIME & LOCATION: Tuesday, Room: 206 | SESSION TITLE: Evaluating Behavior's Impacts on Energy Consumption: Setting Benchmarks, Using Metering, and Leading by Example PRESENTERS:
| TRACK: Attitudes, Behavior & Culture SESSION INTENT: Understand how to set benchmarks, use metering, and lead by example. SESSION DESCRIPTION: Energy efficiency is growing in importance and agencies are spending vast amounts of money to save energy. It is imperative to not only promote a change in attitudes, behavior, and culture but also to ensure that those modifications are effective by setting benchmarks, using metering, and leading by example. |
| SESSION TIME & LOCATION: Tuesday, Room: 206 | SESSION TITLE: Behavioral Economics: It's all About the "Benjamins" PRESENTERS:
| TRACK: Attitudes, Behavior & Culture SESSION INTENT: Gain the information needed to build a financial case for behavior and other energy efficiency efforts. SESSION DESCRIPTION: You have to compete for every dollar you get for your program and justify where it goes. Behavior efforts can help you build a stronger business case that emphasizes the impact of quick initiatives and how they can help kick-start your program. |
| SESSION TIME & LOCATION: Tuesday, Room: 206 | SESSION TITLE: Behavior and the Link to Project Identification: Future Success Driven by Bad Behaviors PRESENTERS:
| TRACK: Attitudes, Behavior & Culture SESSION INTENT: Discover how to look at "bad" behaviors in a new light and use the insights gained to develop better efficiency upgrades. SESSION DESCRIPTION: Why do people do stupid things? Do they not realize how much energy is wasted? If you have ever said something like this, this session is for you. Learn to analyze bad behaviors and turn them into valuable energy-saving projects. |
| SESSION TIME & LOCATION: Wednesday, Room: 206 | SESSION TITLE: Agency Awareness Campaigns PRESENTERS:
| TRACK: Attitudes, Behavior & Culture SESSION INTENT: Learn the concepts and strategies used by government agencies to successfully implement awareness campaigns. SESSION DESCRIPTION: Ever wonder how to build a successful energy awareness campaign? Learn how other agencies established their programs, hear descriptions of the concepts and strategies they use to enhance their outreach, and find out how they set up their campaigns for success. |
| SESSION TIME & LOCATION: Wednesday, Room: 206 | SESSION TITLE: Cultural Change in the Workplace PRESENTERS:
| TRACK: Attitudes, Behavior & Culture SESSION INTENT: Examine the basis for changing the culture in the workplace and sustaining a behavioral change program. SESSION DESCRIPTION: Ever wonder why nobody cares about the energy program? In this session, we explore the many and varied roadblocks that contribute to obstacles and active resistance that prevent the energy program from succeeding. Learn to not only build cultural change and overcome obstacles, but also sustain the change by modifying behavior. |